Will the price of coffee increase in Morocco?

Cafes and restaurants in Morocco are facing a significant increase in the price of raw materials, particularly coffee, which has doubled in recent years. Despite this economic pressure, many establishments are maintaining the prices of coffee-based drinks in order to preserve their customers, impacted by the drop in purchasing power.

Ahmed Boufakrane, national coordinator of the National Union of Café and Restaurant Owners in Morocco, described the situation to the local website Kech24. He notably indicated that the price of intermediate quality coffees had increased from 80-120 dirhams to 180-190 dirhams, and that high-end coffees now exceeded 250 dirhams.