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This city could one day dethrone Marrakech

By December 28, 2024 Economie

This city could one day dethrone Marrakech



A Moroccan city could one day make us forget Marrakech, a city considered the best tourist destination in Morocco.


Essaouira will soon be transformed to attract more tourists. This, thanks to the relaunch of the Essaouira-Mogador tourist resort project which is mobilizing foreign investors. On Thursday, the government and a consortium led by Egyptian billionaire Samih Sawiris, alongside his compatriot Hussain Al Nowais – hotel magnate – and Emirati businessman Hossam Al Shaer signed a first agreement worth 230 million dollars, reports The Tribune. These three foreign investors will finance 50% of the 500 million euros needed over ten years to carry out the tourism project. Initiated in 2006 as part of the Azur plan, this tourism project struggled to come to fruition due to lack of funding.


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