The Citroën Ami, a success made in Morocco by Carlos Tavares
The Citroën Ami, a success made in Morocco by Carlos Tavares
The former boss of Stellantis, Carlos Tavares, has left an indelible mark on the automobile industry. If his management may have attracted criticism, it is undeniable that he was also the architect of resounding successes.
Among these, the Citroën Ami, this small electric quadricycle which has won over an unexpected audience, figures prominently. A look back at a bold bet which allowed Citroën to rejuvenate its image and ensure a promising future. And the cherry on the cake, it is produced in Morocco.