Nike draws inspiration from Morocco for its new sneakers

The new Jordan Air Ship Zellige is the result of an unprecedented collaboration between the Jordan brand and the famous Parisian boutique Opium, founded by Yace and Mounir, two Franco-Moroccans.

Inspired by zellige, the design of the limited edition Jordan Air Ship Zellige “evokes Opium’s Moroccan roots: the story before the store,” Nike says on its official website, specifying that Yace and Mounir, the co-founders of this Châtelet-based brand, specializing in sportswear since 2001, “have shown courage and pursued their passions to create a successful community-centered store and creative platform.”