Morocco’s car rental sector under threat

In Morocco, the car rental sector remains impacted by an increase in supply, large vehicle purchases, and the informal sector.

The resumption of tourism activity in Morocco, which welcomed 10 million visitors at the end of July, has had positive effects on the car rental sector, which was hit hard by the Covid-19 crisis. But the expectations of professionals in the sector do not seem to be met. Unlike tourism, which is picking up again, the recovery of car rental activity remains timid, the magazine analyzes Finance News Weekly.