Morocco: the comeback of international brands

The Malls and Commercial Centers sector is gradually recovering from the COVVI-19 and inflation crisis. This upturn should continue until 2030.

Last year, the franchise market in Morocco has evolved at an unprecedented rate. He generated a turnover of 20 billion dirhams, marking a return to growth after a difficult period linked to the pandemic and inflation. The second half of 2024 was marked by a significant recovery in consumption and a strengthening of investors’ confidence, said Mohamed El Fane, president of the Moroccan Franchise Federation (FMF) cited by The economist. Currently, the Malls and Commercial Centers sector has 745 networks, including 84 % of international brands.