Morocco brings out the heavy artillery to defend its fruits and vegetables

Morocco has decided to step up its game to defend its farmers on the European stage. The Moroccan embassy in Madrid has just called on a Spanish consultancy firm, Acento Public Affairs, to make its voice heard by the EU institutions.

The stakes are high: in 2023, the kingdom exported nearly 1.8 billion euros worth of fruit and vegetables to the European Union, making it a major player in the sector. All these products pass largely through Spain before flooding European shelves.