Marjane City: the bet of proximity to counter BIM

In Morocco, Marjane, a subsidiary of the royal group Al Mada, has found tactics to compete with the Turkish brand BIM.

Marjane is now investing in local distribution to face competition from the Turkish hard discounter BIM. “This competition has particularly impacted the Marjane group, leader in mass distribution in Morocco,” estimates the magazine. Young Africa. The Moroccan group launched a new chain of local supermarkets called Marjane City at the end of 2023.