Luxury cars are increasingly attractive to Moroccans

Luxury cars are doing better than ever in Morocco, as evidenced by the results of car sales in the first six months of this year.

Audi is one of the drivers of this progression with 2,252 cars sold, representing an overall market share of 3.04%, according to statistics provided by the Association of Importers of Motor Vehicles, covering the first six months of this year. Next comes the brand “BMW” (2.78% market share, or 2,055 units), and “Mercedes-Benz” (2.03% market share, or 1,505 units). The brand “Porsche” has sold 354 units since the beginning of 2024, an increase of 54.59% compared to the end of June 2023. On the other hand, sales of the brand “Jaguar” fell by 15% to reach 51 cars. In total, 82,286 new cars were sold in Morocco at the end of June 2024, an increase of 1.06% compared to the same period of the previous year.