Lawyer: Morocco has a formidable competitor

Avocados produced in Morocco are highly prized in Europe due to several competitive advantages. But the kingdom now has a formidable competitor.

“We are mainly facing competition from Colombia, with whom we share the same export window,” he says. Media24 Abdellah Elyamlahi, President of the Morocco Avocado Association (MAVA). Morocco exported around 60,000 tonnes produced during the previous campaign, or 90% of its total production estimated at 70,000 ha: 80% to Europe and 20% to Russia. Its competitor, Colombia, exported almost double, to more than 30 countries. A harvest destined for North America and Europe.