Krispy Kreme challenges Dunkin’ Donuts in the Moroccan market

The American restaurant chain specializing in the manufacture and sale of doughnuts, Krispy Kreme, is setting up in Morocco and is positioning itself as a direct competitor to Dunkin’ Donuts.

Krispy Kreme plans to open restaurant at Arribat Center in Rabat, it says Challenge. The brand is already a direct competitor to Dunkin’ Donuts, an American multinational fast food restaurant specializing in the sale of coffee and donuts. It offers a wide variety of high-quality coffee, artisanal espresso drinks, premium teas and delicious baked goods. There is already a rivalry between Krispy Kreme and Dunkin’ Donuts in the United States.