Kazyon shakes up the Moroccan market: 116 stores in one year

With 116 stores opened in less than a year, Kazyon has established itself as the hard-discount leader in Morocco. A dazzling success that it owes, not only to its CEO, Mohamed Benmezouara, who has around twenty years of experience in the sector and has perfect knowledge of the market, but also to its quality human resources.

How can we explain this rapid growth of Kazyon in Morocco? “There are no big secrets to Kazyon’s rapid expansion. Above all, I have the chance to work with a local, dynamic and motivated team, the majority of whom have extensive experience in the development of local stores. We have implemented a rigorous and well-optimized operational model, which allows us to reduce lead times and ensure consistent quality at each point of sale. Our centralized supply chain has been optimized to support this rapid expansion. By working closely with our suppliers and streamlining our logistics processes, we guarantee available and quality products in each store, even during periods of strong growth,” responded Mohamed Benmezouara in an interview with Challenge.