Fearing Donald Trump, H&M turns to Morocco

Faced with the threats of the United States President Donald Trump to impose customs duties on Europe, the Swedish H&M clothing brand is looking to develop its supplier base in Morocco.

H&M is preparing for possible American customs tariffs on imports. “For many reasons, we must create a more regionalized supply chain, both for geopolitical reasons, learning through the COVID-19 that we must create more resilience in our supply chain, and also for Support responsiveness and customer offer, ”said Adam Karlsson, H&M financial director in an interview with Reuters After the quarterly results of the brand. He will add: possible American customs tariffs on imports also pushed H&M to seek suppliers closer to its American market.