Casablanca: an Egyptian brand firm in six days after a dazzling success

In Casablanca, an Egyptian brand was forced to end its activities less than a week after the opening.

Following a decision of the local authorities to suspend its exploitation for sanitary and administrative irregularities, the Egyptian franchise B. Laban specializing in ice cream and desserts based on milk, located in the Huppé district of Maârif in Casablanca, had to close “Temporarily” its doors. This closure comes after only six days of activity. The store met with huge success “attracting impressive crowds, something that caused a disorder to neighboring shops,” reported the site CONSONEWS.MA.