Alcohol consumption in Morocco on the rise despite increased taxation

The alcohol tax has not limited Moroccans’ consumption. On the contrary, the consumption of alcoholic beverages has increased sharply in the kingdom, leading to a 66.7% increase in these tax revenues at the end of June 2024 compared to the same period of the previous year.

Despite the increase in the tax on alcoholic beverages, their consumption has increased in Morocco, due to the influx of foreign tourists and the sharp increase in consumption by middle-class Moroccans. The consumption tax on wines, beers and spirits has increased by 50 to 65%, which has helped boost tax revenues. The domestic consumption tax (TIC), for its part, has increased for wines (+76%), from 850 to 1500 Dhs/hl, beers (+74%), from 1150 to 2000 Dhs/hl, and pure ethyl alcohols (+67%), from 18,000 Dhs to 30,000 Dhs/hl.