A large Turkish group leaves Morocco after only five years

Faced with its inability to crush Chinese competition and that of slightly more premium brands with a much wider range like Zara Home, a Turkish brand is forced to leave Morocco after only five years of activity.

While she had a most ambitious development project in Morocco, Madame Coco decided to leave Morocco after the failure of the first point of sale, on rue Ain Taoujtat in Casablanca, to “recover profitability”, reports Challenge. The multiple marketing and commercial attempts and inspirations to rectify the situation proved unsuccessful.