A Chinese e-commerce giant sets up shop in Morocco

On the sidelines of a launch event organized in partnership with the Moroccan Confederation of Exporters (ASMEX) and the Moroccan Agency for Investment and Export Development (AMDIE) in Casablanca, Alibaba, the Chinese e-commerce giant, officially made its entry into the Moroccan market.

Alibaba now has its first site in Africa. The launch event which took place on December 18 brought together representatives of the Chinese e-commerce giant, Moroccan companies and representatives of government agencies involved in trade and exports. On the occasion, Giancarlo Pastano, Director of Alibaba for Europe, highlighted the importance of supporting Moroccan small and medium-sized businesses and helping them increase their exports to international markets, particularly in North America, where are located most of the buyers on the platform, reports Asharq Affairs.